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Industry Arts venue
Region UK
Type of Solution
The ProScene EH7700 installed with WT2 (wide) lens showcases epic performance at Battersea Arts Centre
Installation Company
A.C. Entertainment Technologies
www.ac-et.com
A.C. Entertainment Technologies is one of the largest single-source providers of professional equipment and related services to the entertainment industry. Its four specialist product divisions supply to dealers, distributors and end users in the stage, theatre, touring, film & TV, events & exhibitions, corporate, education and architectural markets worldwide. In addition to its international headquarters just outside of London, it has a Northern sales office in Leeds and sister companies in Europe, North America and Asia.
“The EH7700 produces stunningly bright images – perfect for theatrical performances which need the content to be clear and sharp even to members of the audience sat right at the back of the hall. It is also incredibly reliable.”
Stuart Burdett, Video Technical Sales Executive at A.C. Entertainment Technologies
“We needed new and better quality projector for our programme of exciting productions before they head off on international tours. The EH7700 was the perfect unit for us."
Thomas Mindenhall, Senior Technician from Battersea Arts Centre
“It only took a couple of hours between getting the projector out of the box to having the image ready to go. The ease of setting up was great especially with our tight schedule."
Thomas Mindenhall, Senior Technician from Battersea Arts Centre
“We chose the EH7700 for the largest and most opulent space in our 80 room old town hall building because the EH7700 can be used by a range of shows in exciting ways."
Thomas Mindenhall, Senior Technician from Battersea Arts Centre

Optoma EH7700 is centre stage at Battersea Arts Centre

Challenge: Battersea Arts Centre needed a bright, cost-effective and reliable projector for its majestic Grand Hall that would be flexible for a wide spectrum of productions and content.
Solution: Optoma’s EH7700 projector and WT2 (wide) lens, recommended by A.C. Entertainment Technologies, was hung behind a false arch at the front of the stage for its epic production, Orpheus.
Results: The images projected in each scene were crystal clear due to the projector’s WUXGA resolution and brightness. The wide-angled lens allowed the centre to project onto different drapes during the performance and the flexible lens options and motorised lens shift, focus and zoom made installation incredibly straightforward and quick.

The Challenge

Housed in a Grade II* listed old town hall built in 1893, Battersea Arts Centre is a place where artists, audience participants and staff can play a role in inventing the future of theatre.

For a six-week London run, Battersea Arts Centre re-staged Orpheus in the building’s Grand Hall.

Orpheus forms part of Battersea Arts Centre’s Gods, Myths and Legends season featuring mythical characters catapulted into modern day settings.  The epic co-production by Little Bulb Theatre ran from 8 April until 17 May 2014 and told the thrilling tale of Orpheus’ ill-fated descent into the underworld, set to a live score of hot club jazz, opera and French chanson.

In preparation for the show, Battersea Arts Centre needed a bright, robust projector that could create stunning images on stage that would dazzle audiences seated across the 150 square metre hall.

The organisation is also increasing the breadth and frequency of its programming for the Grand Hall and needed a projector that could cater for a wide variety of applications and content.

And it needed to be cost-effective and reliable.

Thomas Mindenhall, Senior Technician from Battersea Arts Centre, said: “We needed a new and better quality projector for a range of exciting productions before they head off on international tours.”

The Solution

A.C. Entertainment Technologies recommended the Optoma EH7700 projector due to its outstanding brightness of 7,500 lumens and the high definition imagery created by its WUXGA resolution.  It was installed with the ProScene WT2 (wide) lens.  The centre needed a wide-angled lens that was flexible enough to cope with the variation in throw distance when projecting onto numerous different drapes. The projector was hung behind a false arch at the front of the stage.

Thomas said: “We chose the EH7700 for the largest and most opulent space in our 80-room old town hall building because the projector can be used for a range of shows in exciting ways.”

The Results

The flexible lens options and motorised lens shift, focus and zoom made installation incredibly straightforward and quick. 

Thomas added: “It only took a couple of hours between getting the projector out of the box to having the image ready to go. The ease of setting up was great - especially with our tight schedule.

“The projector showed a sequence of title cards on to drapes and gauze, within various lighting states, from full stage washes to blackouts. In each scene it was crystal clean and looked fantastic.”

 

Image copyrights © Battersea Arts Centre. Orpheus image credit to John Hunter for RULER.

Equipment List

Optoma ProScene EH7700 with WT2 (wide) lens.