A new look, a new feel, better communication
August 2009, the BHAFC were looking for a signage solution to be installed at their new and fully re-fitted shop located in Queen’s Road, Brighton. The BHAFC sought to modernise communications in two ways; a window signage display to help capture the attention of the passing public, bringing them in store and via a POP display to further promote the clubs merchandise, games schedule and season tickets once people enter the shop. The brief was for a user friendly, easy to use and update signage system to meet their immediate needs. Also, to allow simple, unrestricted expansion to the system when required in the future. Danem UK Ltd was commissioned by the BHAFC to provide this solution.
Prior to the Optoma D5000 install, there was no digital display installed in the BHAFC shop front. The BHAFC were looking for a digital signage solution that was eye catching and that could provide visitor’s with relevant information about the club as well as merchandise promotions. Another requirement was to include separate information and images across the individual screens.
Richard Gill, Managing Director, Danem UK Ltd explained why they approached Optoma for this project: “Having reviewed the wide range of signage solutions available, it was quickly decided that Optoma had not only the most comprehensive solution available, but also the most cost effective”.