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Industry Arts
Region St. Petersburg, Russia
Type of Solution
Fifteen Optoma ProScene W501 projectors
Installation Company
BIGFISH
www.bigfishgroup.ru
Ararat brandy of the Yerevan Brandy Factory - the legend that embodies Armenia, its cultural and historical heritage, is one of the best known and most popular Armenian brands.
The flexibility of the Optoma ProScene W501 projectors meant installation was quick and easy, and allowed the designers to take full advantage of the space inside the arena.

Optoma projectors selected for ArArAt. Revelations event

Challenge: In 2014, the creators of the famous brandy ArArAt decided to hold a unique gala dinner and give the floor to their master blenders, to share their moments of inspiration and passion, revealing the essence of the legendary Armenian cognac from a number of large screens. As conceived by the design group, through the use of multimedia projectors, the arena of the First Cadet Corps in Historic St. Petersburg was to be turned into a cultural multimedia space for the premiere of the ‘Ararat. Revelations.’ event.
Solution: The Optoma ProScene W501 projector was selected for the installation. The exhibition made an incredible impression thanks to the unique approach to project implementation and the clear, bright (5,000 lumens) images. A distinctive feature of the DLP projection technology is its precise imaging, colour saturation and longevity, which made the ProScene W501 an ideal solution for the creators of this ambitious event. Fifteen W501’s were used to fill the space with unique and authentic multimedia content through projection.
Results: As planned, the premiere of the Ararat. Revelations. event took place in the arena of the First Cadet Corps in St. Petersburg. The impressive visual impact helped participants of the unique gala dinner to become immersed in the atmosphere, get to know the master blenders’ stories, and of course, enjoy the taste of the legendary brandy. Thanks to an innovative approach to content projection, the guests were able to immerse themselves in the world of ArArAt, discovering secrets and subtleties of creating this noble beverage.

The Challenge

Ararat brandy of the Yerevan Brandy Factory - the legend that embodies Armenia, its cultural and historical heritage, is one of the best known and most popular Armenian brands.

The project ‘Ararat. Revelations.’ began its journey in the large arena of the First Cadet Corps in the centre of Russia’s northern capital - St. Petersburg. As conceived by the creators, through the use of projection, they needed to transform an ordinary brandy tasting event into a unique gala dinner. Authentic content, prepared specially for this project, reflected the identity of Armenia, its unique history and atmosphere.

For the first time in history, the ArArAt decided to give the floor to their master blenders, who will share their moments of inspiration and passion, revealing the essence of the legendary Armenian cognac.

To implement the task set by the artists of the project, the chosen projectors had to provide vivid long lasting and accurate colours. The brightness of the projector was also a very important factor, as the projected images were to occupy most of the space, immersing the visitors in the atmosphere and showcasing the rich history of the country.

A very important role in the selection of projectors was also reliability and the level of support not only in the capital but also in the regions, as this exhibition was conceived as a mobile one and had to be carried out throughout Russia.

The Solution

The Optoma ProScene W501 was the projector selected for this challenge, as it most accurately matched the requirements of the customer.

The Gala dinner made an incredible impression thanks to the excellent quality of the bright (5,000 ANSI lumens) image. A total of fifteen W501’s were used with a resolution of WXGA (1280 x 800 pixels). The unique concept of the event required a special approach and maximum attention to detail. The deep, accurate colours of the W501 DLP Projector were the ideal solution for the implementation of this unique project.

All Optoma projectors are based on DLP® (Digital Light Processing) technology, developed by Texas Instruments, guaranteeing high performance and the longevity of the colour reproduction.

Optoma’s Eco+ technology reduces power consumption up to 30% of the nominal value. This intelligent feature increases the lamp life (by up to 70%) while reducing the cost of ownership and maintenance costs. Flexible installation and a wide range of adjustment of the optical lens shift enabled the projectors to adapt to the complex geometry of space.

The Results

On 15 May 2014, the large arena of the First Cadet Corps in St. Petersburg hosted the premiere of the ‘Ararat. Revelations.’ event - an incredible show and unique evening of arts.

As planned, the premiere of the Ararat. Revelations. event took place in the arena of the First Cadet Corps in St. Petersburg. The impressive visual impact helped participants of the unique gala dinner to become immersed in the atmosphere, get to know the master blenders’ stories, and of course, enjoy the taste of the legendary brandy. Thanks to an innovative approach to content projection, the guests were able to immerse themselves in the world of ArArAt, discovering secrets and subtleties of creating this noble beverage.

During 2014 the project ‘Ararat. Revelations.’ toured many cities, and in every one of them, the Optoma projectors performed well and enabled each unique event to go ahead.

The flexibility of the Optoma ProScene W501 meant installation was quick and easy, and allowed the designers to take full advantage of the space inside the arena. Every space became a unique multimedia exhibition - exactly as planned by the creators of the project.

Equipment List

Fifteen Optoma ProScene W501 projectors